Food 4 Growth

Despite the heightened consumer consciousness, information surrounding food products is shaped by consumers, food firms, health authorities, academia and the media. This often produces communicative divergences that give consumers and the general public contradictory messages.

An important effort was carried out in this sense thanks to the Universal Exhibition Expo Milan 2015 “Feeding the Planet, Energy for life” that allowed the various stakeholders to take a peep in the future of agricultural and food production but mainly to share information regarding innovation in the agro food sector and regarding the culture of food.

Today, the SMEs in the Agro Food Sector are increasingly asked to be able to rightly inform local communities and consumers about their products, decisions and activities, since they are strategic player deeply involved in their own communities and territories.

In this context it is of paramount importance for SMEs to develop and acquire the key competences and skills in order to rightly communicate with end users utilizing the new channels of social networks, blog, media in order to provide appropriate information and enhance healthy choices.

This is why the technical profiles engaged in Agro Food SMEs – both those who already are employed as well as students and graduates at post secondary vocational education – need to be able to develop the right skills and competences and the interdisciplinary approach in order to deal with complex environments and customers’ interests.

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Food for Growth (Food4G) aims to strengthen vocational training in the labor market through the development of a specific training model for the technical profiles in the food industry in order to help them improve their ability to communicate innovation in the food sector and thus give added value the product and increase the capacity of SMEs in the following areas:

-      Increase key skills in the area of communication and responsibility in Agro Food sector.

-      Increase strategies of innovations management process, consumption analysis on the basis of reasonable expectations of the consumers, stakeholders and shareholders.

-      Develop the collaboration and integration with local policies anticipating at VET level the SMEs capacity to interact with complex environments.